You’ve got all the things in place for your business – your products, your online branding, your followers, but no one is buying from you. Why is that? This blog looks at the Reasons Why People Aren’t Buying From You.
Here are some possible reasons as to why your business may be struggling to keep up.
Stranger
What is this? How does this apply to me/my life? What’s in it for me?
According to research, you typically have 0.8 seconds to grab someone’s attention online. The customer wants to have immediate gratification and understanding.
Follower
This business looks interesting – do I like them? – can I trust them? Should I buy from them or someone else?
This process from follower to the customer can often take a long time. You need to ensure that your followers are convinced by you and your business and that you gain their trust, not just through like-ability, but credibility too.
Customer
Where can I buy? How can I buy? How soon can I get it?
From the customer’s perspective, all they are thinking about is whether the benefits of the product are truly worth it. Many business owners are guilty of showing more interest in their business than their customers, so make sure your main focus is whether the customer is able to identify with your product.
Remember: you’re not a business if you’re not selling – you’re an expensive hobby.
Want to know more about Surviving the First 2 Years of Business? More specifically do you want a deeper dive into, Reasons Why People Aren’t Buying From You? Check out our Youtube Channel and explore our Business Webinars: